The 17th season of the Indian Premier League 2024 is ready to rumble the cricketing schedule somewhere in the month of March 2024. So, for those who are willing to stay ahead of the curve, it is the perfect time to learn more about teams and title sponsorship rights holders.
In this insightful post, we’ll take a deeper look at existing and new IPL sponsors. The thing is that it’s not only one of the most popular cricket championships, but it also involves a massive amount of money. Overall, it’s a multi-million deal, and in this review, we’ll take a deeper look at all the official sponsors of this legendary cricket tournament.
Yes, it’s still early in the IPL 2024 season, and it’s not uncommon for changes and developments to occur along the way. However, rest assured that at Parimatch, we are committed to providing timely and accurate updates to keep our readers informed about any such changes.
Table of Contents
IPL Sponsors List – 2024
If you’ve been keeping a close eye on the league, you’ll likely recall that in IPL 2023, RuPay joined as an official partner. Moreover, the BCCI appointed TATA as the title sponsor for the 2023 season, taking over from VIVO. Building on these developments, Swiggy was announced as the sixth official on-ground sponsor for the whole event.
Notably, the 16th edition of the IPL also marked a change in the Official Digital Streaming Partners. In previous editions, matches were streamed on Disney+Star. However, the 2023 season saw a transition as the official digital streaming partner shifted to Jio Cinema.
As for the IPL 2024 season, the Board of Control for Cricket in India is yet to announce any new sponsors. But given the league’s enduring popularity and global reach, it’s expected to attract a significant number of new sponsors in the near future.
Some well-known names that are expected to continue their sponsorship deals with IPL teams include Amul, Parle Products, MakeMyTrip, Colgate, and Vu TV, Reliance Jio, 1 Finance, and Wrogn, McDowell’s No. 1 soda, Glance, Nestle Munch, LG – Life’s Good, BKT, ThumbsUP, Kotak, Mio Amore, OPEN, Rollick, SAMPARK, Fever FM, Radio ONE.
| Partnership | Brand |
| Title Sponsor | TATA |
| Official Partners | Dream 11, Cred, Upstox, Rupay, Visitsaudi, Herbalife |
| Official Orange & Purple Cap Partner | Aramco |
| Official Broadcasters | Star Sports |
| Official Digital Streaming Partners | Jio Cinema |
| Umpire Partners | PayTM |
| Official Strategic Timeout Partner | CEAT |
IPL Title Sponsor – History
If you want to go back in time, look through this comprehensive IPL title sponsors list from 2008 to 2023, and you’ll learn about all the sponsors that supported one of the most legendary cricket championships:
| Sponsor | Period |
Sponsorship Fee (per year) |
|
DLF |
2008–2012 |
₹40 crores (US$5.3 million) |
|
Pepsi |
2013–2015 |
₹79.4 crores (US$10.5 million) |
|
Vivo |
2016–2017 |
₹100 crores (US$13.3 million) |
|
Vivo |
2018–2019 |
₹439.8 crores (US$58.4 million) |
|
Dream11 |
2020 |
₹222 crores (US$29.5 million) |
|
Vivo |
2021 |
₹439.8 crores (US$58.4 million) |
|
TATA |
2022 – 2023 |
₹439.8 crores (US$58.4 million) |
|
TATA |
NA |
₹670 crores (US$83.02 million) |
IPL Brand Value of Teams
It goes without saying that we are all fans of the IPL and want to learn more about all the teams. Which cricket team is the most expensive one? Is it Mumbai Indians, or did someone take over their crown?
Look through the table below, which includes information about the brand value of the IPL teams. This information might help you build the right IPL betting strategy!
| Team |
Brand Value |
|
Gujarat Titans |
₹6,512 crore (US$815.5 million) |
|
Punjab Kings |
₹7,087 crore (US$887.5 million) |
|
Sunrisers Hyderabad |
₹7,432 crore (US$930.7 million) |
|
Rajasthan Royals |
₹7,662 crore (US$959.5 million) |
|
Royal Challengers Bangalore |
₹7,853 crore (US$983.5 million) |
|
Delhi Capitals |
₹7,930 crore (US$993.1 million) |
|
Lucknow Super Giants |
₹8,236 crore (US$1.0 billion) |
|
Kolkata Knight Riders |
₹8,428 crore (US$1.1 billion) |
|
Chennai Super Kings |
₹8,811 crore (US$1.1 billion) |
|
Mumbai Indians |
₹9,962 crore (US$1.2 billion) |
Data according to TimesofSports
According to Indian Express, at an auction where two new IPL franchises were decided, Lucknow became the most valuable team with a brand value of ₹7,090 crore ($941.6 million). At the same time, the brand value of Ahmedabad is estimated to be around ₹5,625 crore (US$747.0 million).
IPL Sponsors List – CSK
| Partnership |
Brand |
|
Principal Partners |
TVS Eurogrip, India Cements, Gulf, British Empire, SNJ 10000, Reliance Jio, Nippon Paint, Astral Pipes |
|
Official Partners |
Garuda Aerospace, Vision11, ICICI Bank, Coca-Cola, Sunfeast Supermilk |
|
Digital Partners |
Aqilliz |
|
Pouring Partners |
Amul Kool |
|
Radio Partners |
Fever FM, Hello FM |
|
Merchandise Partners |
FanCraze, FanPlay IoT, PlayR |
IPL Sponsors List – RCB
|
Partnership |
Brand |
|
Title Sponsor |
Muthoot Fincorp |
|
Main Principal Partner |
Qatar Airways |
|
Principal Partners |
Reliance Jio, KEI Industries, Happilo |
|
Digital Partner |
KreditBee |
|
Associate Partners |
boAt, Puma, Nippon Paint, Hindware Italian Collection, Mahindra, Equitas Bank |
|
Official Partners |
Nestlé Munch, Restolex, Birla Estates, NVY – Enviously Yours, Fever 104 FM, Bira91, EatSure, Ampere, Dream11, Royal Challenge, Manipal Hospitals, Aryaka, 7UP, ITC Master Chef Creations, Bella Vita, JioCinema |
|
Official Commercial Partner |
DNA Network‌‌‌‌‌‌ |
IPL Sponsors List – MI
| Partnership |
Brand |
|
Principal Partners |
Slice, DHL Express |
|
Associate Partners |
Marriott Bonvoy, Reliance Jio, Astral Pipes, IDFC FIRST Bank |
|
Official Partners |
USHA International, Dream11, BKT, Performax, TeamViewer, Bira9, Bisleri, JioCinema, ACKO, DNA Network, Radio City 91.1 FM, Fever 104 FM, and My FM |
|
Merchandise Partner |
Celio, Chupps, Cybeart, EUME, FanCode, Plaeto, PlayR, Shop The Arena |
IPL Sponsors List – SRH
|
Partnership |
Brand |
|
Title Sponsor |
FanCraze |
|
Principal Sponsors |
BKT, ACKO Insurance |
|
Official Telecom Partner |
Reliance Jio |
|
Official Sponsors |
TCL, Dream11, Kühl Fans, EbixCash |
|
Other Sponsors |
Simplify Sponsor, NavBharat Times |
| Official School Education Partner |
Bachpan Play School |
|
Official Partner |
Bira91 |
| Official Pouring Partner |
Campa Cola |
|
Celebration Partner |
Royal Challenge |
|
Official Cosmetics Partner |
Dazzler Eterna |
| Official Gaming Partner |
Big Ant Studios |
|
Outdoor Media Partner |
Mera Hoardings |
| Official Medical Partner |
Apollo Hospitals |
|
Official Organic Food Partner |
Amul Organic |
| Official Fan Merchandise Partner |
FanCode Shop |
|
Official Merchandise & Lifestyle Partner |
Wrogn Active |
IPL Sponsors List – KKR
|
Partnership |
Brand |
|
Principal Sponsors |
BKT, MyFab11 |
| Official Sponsors |
Reliance Jio, Joy Personal Care, Lux Cozi, Acko, Royal Green, Money9, SRMB Steel, 1 Finance, Wrogn |
|
Official Partners |
Thums Up, boAt, Mio Amore, HRX, Bira91, Amul Organic,
McDowell’s No.1 soda, Glance, Nestle Munch, LG – Life’s Good, BKT, Kotak, OPEN, Rollick |
| Merchandise Licensing Partners |
The Souled Store, LIT AF, EUME, FanCode Shop |
|
Media Partners |
Fever FM, 94.3 Radio ONE, The Telegraph, Sampark |
| Health Partner |
Woodlands Hospital |
IPL Sponsors List – DC
|
Partnership |
Brand |
| Principal Sponsors |
JSW, DP World (Dubai Ports World), Greenpanel |
|
Associate Sponsors |
Wrogn Active, Reliance Jio, Royal Stag, JBL, Zed Black,
Mahindra, GMR, Galaxy Basmati Rice |
| Official Partners |
FanCraze, Bira 91, Dream11, BKT, FanCode Shop, Fever 104 FM, JioCinema, FanCraze, EUME, Bisleri, Medulance, Big Ant Studios, Punjabi Fever 107.2 FM, HRX, Karan & Moin, Asian, Amul Organic |
IPL Sponsors List – RR
|
Partnership |
Brand |
|
Title Sponsor |
Luminous Power |
| Principal Sponsors |
Reliance Jio, Dollar Industries, BKT |
|
Associate Sponsors |
SBI Life, Goel TMT, UBON |
| Official Partners |
FanCraze, Dream11, Royal Challenge, Mahindra, Deakin University, Fino Bank, Dettol, Schneider Electric, Bisleri, Bombay Shaving Company, Amul Organic, HemeHealth |
|
Official Partners |
FanCode Shop, TagZ Foods, Gullyactive, PlayR |
| Media Partners |
Humans of Bombay, 92.7 Big FM, Rajasthan Patrika |
IPL Sponsors List – PBKS
|
Partnership |
Brand |
| Title Sponsor |
EbixCash |
|
Principal Sponsors |
BKT, Reliance Jio, Dream11, boAt, All Seasons Hand Rub,
Lotus Herbals, Hindware Italian Collection |
| Official Partners |
Tide |
|
Associate Sponsors |
CAMPA, Amul Organic, B Natural, Orion, Nestlé Munch |
| Official Digital Collectibles Partners |
Rario |
|
Official Kit & Merchandise Partners |
T10Sports |
IPL Sponsors List – LSG
|
Partnership |
Brand |
| Title Sponsor |
My11 Circle |
|
Principal Sponsors |
Reliance Jio, Too Yumm, Greenply, Hero Vida, Shyam Steel |
| Associate Sponsors |
Prayag, Somany Ceramics |
|
Official Partners |
FanCraze, Alcis Sports, Royal Challenge, Kingfisher Premium,
Dr. Vaidya’s, Campa Cola, Macmerise, Astral Adhesive |
| Exclusive Radio Partner |
Radio City 91.1 FM |
IPL Sponsors List – GT
|
Partnership |
Brand |
| Principal Partner |
Ather Energy |
| Associate Partners |
Astral Pipes, Capri Global, Acko, BKT, Simpolo Ceramics, Equitas Bank, Jio, TIMEX, Rayzon Solar |
|
Official Partners |
boAt, Dream11, JioCinema, Bisleri, Havmor Ice Cream,
Croma, Munch, Rario |
| Merchandise Partners |
FanCode, Cybeart, Rario |
FAQ
Who is the official sponsor of the IPL?
At this very moment, the TATA group is the official sponsor of the IPL. This company replaced Vivo as the main sponsor for the 2022/23 seasons. Following the conclusion of the first contract, TATA is expected to sign a five-year deal.
How do IPL sponsors make money?
The main source of IPL sponsors income is the number of ads done on their behalf.
Which IPL team has the most sponsors?
The Mumbai Indians cricket team has the most sponsors in the IPL championship. It’s no surprise as it’s one of the most successful teams today.
Conclusion
Now that you know everything about all the IPL sponsors, you’re ready for the IPL 2024 season. Do you know how to place bets? Do you have your favorite IPL team? Have you already selected your sports betting platform? Here, at Parimatch, you can find all the tools needed for successful betting. We have a massive collection of betting markets and payment options. Plus, we offer the most lucrative odds on the market.
However, you can’t place your wagers until you make yourself familiar with the current cricket statistics. This information will help you define the most successful team and ensure that your betting strategy has winning chances.
Beyond this, you can also use our user-friendly mobile app that allows you to wager on the move. So, join the Parimatch community today and test your betting skills right away!